Generating news & media relations...

This week the focus of the readings is on media relations, including how an organization determines what is and is not newsworthy. After grading your previous blogs, there are three elements that are not always included, so this week seems like a good time to bring them to the fore: (1) comment on another student's entry, (2) include a link, and (3) refering to the text.

Your challenge this week as you reflect on your readings is to find a current issue being talked about in the media/blogosphere that illustrates what you found to be an important point or points from your text. You can take this from PRNews, prsa discussions, newspapers or any other source. Your entry should include the link to the article so that your peers & I can go there and check it out, and I hope you have time to read the other comments before posting yours so that you can build on each other's thoughts. Have fun looking for current examples!