What’s killing the sea otters awareness

I would like to bring your attention to an article from Time Magazine (which you ca read if you go to this link: http://www.time.com/time/magazine/article/0,9171,1538645,00.html).

The article is titled What’s killing the sea otters and focuses on the decreasing populations of sea otters off the California coast. Recently, the Governor Arnold Schwarzenegger signed a law raising the fine to $25,000 for harming those sea creatures and requiring that all cat litter that is sold in the state’s stores put a label on the product that asks cat owners not to flush their cat’s droppings into toilets or storm drains, which eventually may enter the ocean. Research has found that a parasite multiplies in cats and once in the ocean it makes its way to otters which die from it. I think that enacting such a law is a great step. The Monterey Bay Aquarium was also quoted in the article by commenting on the declining populations. The article does not go beyond that and does not give any specifics on public relations. I think that more could be done to increase the awareness and to publicize the issue such as involving the state commission of Wildlife.