What Reporter hate about PR people

What Reporter hate about PR people
http://davidmaister.com/blog/200/

We’ve discussed that PR people and journalists do not have lovely relationships through Catherine Mack’s presentation. I just find out an interesting article on the reasons why reporters do not find PR people particularly endearing.

What’s the best thing PR person can do to counter this opinion? And also, what’s the best thing journalist can do to understand PR person’s behavior in order to make a friendly relationship?